About me.
A builder with a storytelling background.
I’m Tristen — a creative operator working at the intersection of product, brand, and marketing. I started in video and digital storytelling, but my work has shifted upstream: helping teams shape ideas, validate direction, and build things people actually want.
My edge is range — strategy, product thinking, and storytelling in one loop. That means fewer handoffs, faster decisions, and work that actually ships.
How I help.
Modular support — from clarity to launch.
Positioning & Messaging
Clarify what you’re building, who it’s for, and why it matters — then turn it into page‑ready language.
Prototype & Validation
Turn ideas into something testable: flows, clickable prototypes, lightweight builds, and rapid iteration.
Launch & Storytelling
Landing pages, narratives, and content that make the product make sense — and move people to act.
Thinking in motion.
A quick, scroll‑driven look at how I build: value first, clarity always.
Offermatcher Founder
More value from your banking.
Offermatcher exists to help people get more value from their banking. Most customers don’t realize how much they’re leaving on the table.
Build a better experience.
I built it because the existing experience wasn’t good enough — for customers and for the business. Better experience, better outcomes.
Make trade‑offs obvious.
The job is to surface the right information at the right moment — so choosing feels simple.
Real value, clearly delivered.
That’s the loop I care about: customers win, the product makes money, and the experience stays clean.
Mentwork Prototype
Start with a hypothesis.
Mentwork started as a hypothesis about advice. Most platforms scale opinions before they understand context.
Prototype the thinking.
The prototype wasn’t about polish. It was a way to test whether the flow actually made sense for real people.
Clarity before community.
Once the thinking is sound, everything else becomes easier to build, market, and grow.
Video Storytelling
Video taught me that attention is earned, not assumed.
It’s what separates my ability to storytell from others. I carry that lesson into products, positioning, and marketing.